Coty Prestige will launch the new Cerruti fragrance for men in Spring 2013, and Thomas Dutronc will be the fragrance’s new spokesperson. Dutronc is a songwriter and jazz guitarist.

“Thomas Dutronc has real personality and his innate sense of style entirely matches Cerruti’s masculine elegance,” explains Catherine Vautrin, president/general director, Cerruti.

Francoise Mariez, senior vice president, Marketing International, Coty Prestige, added: “Thomas Dutronc perfectly embodies the natural elegance of Cerruti fragrances. He is the ideal ambassador for our next Cerruti 1881 fragrance thanks to his spontaneity and his luminous personality.”